Betfred group
case study
Betfred group
case study
Work in Progress
Work in Progress
The company decided to take a new direction with the design of their group website for a more professional and corporate feel while maintaining the brand identity. The current site was considered childish and overly busy, aspects that Betfred aimed to distance themselves from in this project.
The company decided to take a new direction with the design of their group website for a more professional and corporate feel while maintaining the brand identity. The current site was considered childish and overly busy, aspects that Betfred aimed to distance themselves from in this project.
Group
Group
During the design process, I discovered that incorporating Betfred's prominent blue color was an effective way to maintain brand consistency while establishing a distinct identity. Given the request for large images from the start, I opted to use sports images from the company's library, leveraging Betfred's extensive sponsorship of sporting events to showcase this connection prominently on the homepage.
Previewed below are some key components of the site: a pop-up featuring rotating quotes that link to the blog website when clicked, and a compact section dedicated to the careers website, ensuring easy access to all site features from a central location.
During the design process, I discovered that incorporating Betfred's prominent blue color was an effective way to maintain brand consistency while establishing a distinct identity. Given the request for large images from the start, I opted to use sports images from the company's library, leveraging Betfred's extensive sponsorship of sporting events to showcase this connection prominently on the homepage.
Previewed below are some key components of the site: a pop-up featuring rotating quotes that link to the blog website when clicked, and a compact section dedicated to the careers website, ensuring easy access to all site features from a central location.
“Manchester United is a proud partner of Betfred, one of the largest independent bookmakers in the world. Betfred is synonymous with the city of Manchester and world sport.”
Victoria Timpson
CEO of Partnerships, Manchester United
“Manchester United is a proud partner of Betfred, one of the largest independent bookmakers in the world. Betfred is synonymous with the city of Manchester and world sport.”
Victoria Timpson
CEO of Partnerships, Manchester United
“Manchester United is a proud partner of Betfred, one of the largest independent bookmakers in the world. Betfred is synonymous with the city of Manchester and world sport.”
Victoria Timpson
CEO of Partnerships, Manchester United
